Introducing our New mobile App, a seamless way to shop the latest in fashion, footwear, and lifestyle.
FEATURE is home to over 150 of the most exclusive and sought-after brands, including Nike, adidas Originals, Stüssy, Stone Island, Comme des Garcons, and more. Along with our name brands, we also stock our own private in-house label that features a selection of ready-to-wear apparel and graphics that encompass our mantra: ‘All Things Good.’ Join the FEATURE Family today to stay up to date on the latest collections, sneaker releases, and more, all within our app.
Founder of Fear of God, Jerry Lorenzo, is no stranger to the fashion industry. After working alongside Kayne West designing the “Yeezus” tour merch and being an official member of the creative group DONDA, Lorenzo set forth to fill a void in the fashion industry with his label’s launch, Fear of God. Continuing to push his innovative ideas and beliefs in the industry, Lorenzo launched his sub-label Fear of God ESSENTIALS in 2018 to deliver high-end yet simplistic basics. Fear of God ESSENTIALS draws inspiration from Lorenzo’s originals designs and concepts while playing with different layers and textures. ESSENTIALS apparel and footwear provide ready to wear silhouettes applicable to any outfit using muted color palettes and straight forward branding. Focusing on premium materials and detailed craftsmanship, ESSENTIALS has dominated the streetwear industry since its inception. Shop the Fear of God ESSENTIALS clothing collection below.