Introducing our New mobile App, a seamless way to shop the latest in fashion, footwear, and lifestyle.
FEATURE is home to over 150 of the most exclusive and sought-after brands, including Nike, adidas Originals, Stüssy, Stone Island, Comme des Garcons, and more. Along with our name brands, we also stock our own private in-house label that features a selection of ready-to-wear apparel and graphics that encompass our mantra: ‘All Things Good.’ Join the FEATURE Family today to stay up to date on the latest collections, sneaker releases, and more, all within our app.
Contemporary streetwear label Awake NY was first established by Angelo Baque, the former brand director of Supreme. Awake NY was originally a side project while Baque worked at Supreme and officially became a full-fledged fashion label in 2012. Angelo Baque was inspired by New York City's culturally-diverse approach to its people, music, and culture, and Awake NY boldly represents this inspiration within each delivery. Each apparel item draws inspiration to the throwback style of the '90s while implementing playful and youthful aesthetics placed on a selection of contemporary graphic pieces. Over the years, the shape-shifting streetwear brand has diversified its collections with a crystal-clear vision, often implementing signature screen-printed or embroidered branding throughout each offering. Awake NY has provided an array of apparel, headwear, and accessories, including t-shirts, beanies, hoodies, sweatshirts, tote bags, socks, and other knitwear. From 2012 until now, Awake NY has joined forces with a vast array of top-tier brands, including Asics, Vans, Carhartt WIP, Moncler, New Era, Reebok, Stüssy, and Lacoste.